![]() Make sure to include a list of fonts that will be used for certain types of content. Naturally, any good design system should be built with typeface in mind. This type of system brings together multiple elements that allow your team (or yourself) to stay consistent, and can include things like: In other words, they have a design system.Ī system is generally defined as “a set of parts coordinated to accomplish a set of goals.” Our internal design system includes guidelines surrounding functionality, content, and visuals that make up the product experience. To stay in sync, they abide by a set of established design principles that help guide them in every project they work on. Choose your design systemĪt Shopify, our designers are spread out across various offices and locations all over the world. Sometimes, the right amount of contrast can be very pleasing to the eye. Fonts can have contrast based on various elements, including style, size, weight, form, and color. You can choose one of them for headlines, and the other for your body text.Ĭontrast: As you may have guessed, intelligent reader, contrast is the state of being strikingly different from something else. A simple way of finding concordant fonts is to choose two from the same family. ![]() It could be that their kerning is similar (a fancy word for word spacing), or that their proportions are the same. X-height: The height of the font, from the base line to the top of the lowercase letters, like an “x.” The larger the x-height, the easier the font is to read.Ĭoncord: When two fonts have concordance, they both contain the same trait. Script: Cursive or handwriting-style text that is best used for illustration or when you want to add a human hand to the page. It’s good for strong branding on things like packaging and posters, but definitely not for body text. This is a novelty typeface and helps to create moods in your typography. This makes for a somewhat bold, aggressive font, so use it wisely and sparingly.ĭecorative: Also known as ornamental or display types. Slab serif: A serif typeface characterized by thick, block-like serifs. Because of this, they’re more often used for shorter pieces of text like headlines or captions, and for websites and flat designs. Perhaps surprisingly, most studies show sans serif fonts to be more difficult to read. ![]() Sans serif: A style of type without serifs. The little lines help lead the eye from one letter to the next. In the print world, serif fonts have traditionally been easier to read for body copy, or large blocks of copy. ![]() Serif fonts are a great fit for physically printed products, like magazines and brochures. Serif: A small line attached to the end of a stroke in a letter or symbol. Let’s walk through some of the verbiage that will make navigating your font-finding journey a little easier. When I was new to the world of typography, the first thing I was struck by in my research was the language. You might also like: How to Use Web Fonts in Your Shopify Store. In this article you’ll get a glossary of the vocabulary you’ll need to sound like a font fanatic, some typographical guiding principles, and a list of font pairing tools you can try out for free. If you’re unfamiliar with the basics of font pairing, or are looking to brush up on your typography skills, this post is for you. Like throwing cheesecake and pickles into a blender. Two individual typefaces might be gorgeous on their own, and hideous when put next to one another. Finding (ideally free) fonts that actually work well in a web-based environment can be difficult. Pairing fonts that complement one another is a lot trickier than it sounds, unfortunately. ![]() One simple way to boost the aesthetics of your next design project is to choose fonts that up the ante. Sometimes, though, effective design is distinctly visible - striking enough to cause pause and admiration, even. It’s often said that the best designs are the ones you don’t notice. ![]()
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